Clicks.so

Clicks.So is no normal SEO tool. It’s simple to see traffic changes and easier to use out the box than other more complex tools. In order to differentiate from other tools, we wanted to make the branding simple and easy while also being trustworthy and authoritative.

We worked fast to create something a brand identity that was simple, clear and authoritative. The user group that the client was targeting were from his YouTube channel learning about SEO. As a result, the target audience was possibly intimidated by SEO and wanted to have a powerful but fool-proof user interface. We wanted a trustworthy colour palette with an approachable warmth as the accent colour as well as a highly legible font.

With the brand identity done, we moved on to the UI. With a lot of clarity gathered from the brand identity process. We wanted to create a website that didn’t overwhelm the user with too much so we ensured there was intentional but subtle animations and large, clear product images.

With UI design completed, we moved on to development. Since prototyping was rapid in Figma, it was relatively simple to develop the marketing site. The app development was more complicated however. Combining the power of Wized and Webflow, we developed a killer app for the client that is not only clear and simple for users but the Jaume too.

With the Beta selling out within the first month, the website has helped Jaume develop a deeper relationship with his YouTube audience. By creating a marketing site and web app that has helped Jaume increase his notoriety in the space, Macu helped him reach the next level of his business.