Webflow Pricing (2024): The Ultimate Guide To Pricing, Plans & Features

Webflow is a killer tool but their pricing page is a little confusing since there are so many different options. We're here to take you through the pricing to make sure you make the right decision for your business.

So, let's get this clear from the start - to create a Webflow website, you need to get a site plan. A site plan allows you to build, manage and host a website using Webflow. Site plans range dramatically from $0 with the Starter Plan which allows you to get in to Webflow and start building something basic, and goes up to $235 for an e-commerce plan if billed monthly. Although it's a minimal extra cost to consider, you will also need to pay for a domain name from a domain provider which generally ranges from less than a single dollar a month to up to $30 (eg. Godaddy, Blue Host, Namecheap) to connect to your hosted project to have the www.nameofyourbrand.com.

Doesn't sound too hard does it? Site plan and domain name - sorted. No sweat, right? Well hold your horses cowboy. If you're a freelancer or agency owner that is creating clients for websites, you will need a workspace. And if you're a client that wants to invite a freelancer or an agency owner to your project, you will also need a workspace.

So now you see how things can become a little nuanced when it comes to pricing.

Here's what we'll discuss in this article:

  • What is Webflow?
  • Webflow pricing at a glance
  • Webflow pricing and features expained
  • In-House Teams Workspace Plans
  • Freelancers & Agencies Workspace Plans
  • Site plan add on: Localisation
  • Webflow App Marketplace add ons
  • Webflow's application Ssecurity
  • Pros & cons of hosting with Webflow
  • Which Webflow pricing plans are for you?
  • How does Webflow Pricing compare to other tools
  • Reasons to use Webflow
  • Conclusion

Webflow pricing at a glance

Note: with all of these, you save up to 22% when billed yearly!

Site Plans

For hobby and staging sites to those needing an enterprise-grade solution.

  • Starter plan — Free
  • Basic plan — $14 if billed yearly ($18 if billed monthly)
  • CMS plan — $23 if billed yearly ($29 if billed monthly)
  • Business plan — $39 if billed yearly ($49 if billed monthly)
  • Enterprise plan — Contact Webflow

Ecommerce Plans

Perfect for new businesses getting off the ground to scaling your online business to new heights.

  • Standard plan — $29 if billed yearly ($42 if billed monthly)
  • Plus plan — $74 if billed yearly ($84 if billed monthly)
  • Advanced plan — $212 if billed yearly ($235 if billed monthly)

In-house Teams Workspace

For individual designers to those needing an enterprise-grade solution

  • Free plan — Free
  • Core plan — $19 if billed yearly ($28 if billed monthly)
  • Growth plan — $49 if billed yearly ($60 if billed monthly)
  • Enterprise — Contact Webflow

Freelancer/Agency Workspace

For those getting started and learning Webflow to those managing multiple clients

  • Starter plan — Free
  • Freelancer plan — $16 if billed yearly ($24 if billed monthly)
  • Agency plan — $35 if billed yearly ($42 if billed monthly)

Webflow Site Plan Features Explained

Starter Plan

Who this is for: Ideal for beginners and those just getting to know Webflow

Price: Free

Key Features:

  • Webflow.io domain
  • An entry-level site
  • 2 pages
  • 50 CMS items
  • 50 form submissions (lifetime)
  • Free preview of localisation
  • Limited traffic
  • 1 GB bandwidth
  • 1k visitors

Basic plan

Who this is for: For relatively simple, static sites

Price: $14 /mo billed yearly

Key Features:

  • Webflow.io domain
  • An entry-level site
  • 2 pages
  • 50 CMS items
  • 50 form submissions (lifetime)
  • Free preview of localisation
  • Limited traffic
  • 1 GB bandwidth

CMS Plan

Who this is for: For blogs or other content driven sites

Price: $23 /mo billed yearly

Key Features:

  • Custom Domain: More info
  • A Content-Rich Site: Supports up to 150 pages. More info
  • CMS Items: Manage up to 2k CMS items for dynamic content. More info
  • Form Submissions: Up to 1k form submissions monthly, perfect for engaging with your audience. More info
  • Content Editors: Up to 3 content editors can be added, making team collaboration seamless. More info
  • Site Search: Integrated site search functionality to improve user navigation. More info
  • Localization: Expand your reach by creating multi-language versions of your site. More info
  • Free Preview: Test and preview your site before going live. More info
  • Generous Traffic: Comes with 200 GB bandwidth to accommodate up to 250k visitors. More info

Business Plan

Who this is for: For blogs or other content driven sites

Price: $39 /mo billed yearly

Key Features:

  • 150 pages
  • 10k CMS items
  • 2.5k form submissions (monthly)
  • 10 content editors
  • Site search
  • Form file upload
  • Localization
  • Free preview
  • Expanded traffic
  • 400 GB bandwidth
  • 300k visitors

Enterprise Plan

Who this is for: Contact Us

Price: $39 /mo billed yearly

Key Features:

  • Uncapped users
  • Enterprise-ready scale
  • Advanced collaboration
  • Guaranteed SLA
  • Enterprise security
  • Customer success

Ecommerce Plan Features

Standard

Who this is for: Perfect for new businesses getting off the ground

Price: $29 /mo billed yearly

Key Features:

  • 500 ecommerce items
  • 2,000 CMS items
  • 2% transaction fee
  • All CMS plan features

Plus

Who this is for: Best for higher volume businesses

Price: $74 /mo billed yearly

Key Features:

  • 5,000 ecommerce items
  • 10,000 CMS items
  • 0% transaction fee
  • All Business plan features

Advanced

Who this is for: Big boy e-commerce sites

Price: $74 /mo billed yearly

Key Features:

  • 15,000 ecommerce items
  • 10,000 CMS items
  • 0% transaction fee
  • All Business plan features

In-house Teams Workspace Plans

Starter Plan

Who this is for: For individual designers

Price: $0 /mo billed yearly

Key Features:

  • 1 user max
  • Add unlimited paid hosted sites
  • See site plans for pricing
  • 2 webflow.io staging sites
  • 2 pages per site
  • 50 CMS items per site
  • 2 Agency / Freelancer Guests
  • 2 free commenters

Core Plan

Who this is for: For small teams

Price: $19 /mo billed yearly

Key Features:

  • 3 users max
  • Add unlimited paid hosted sites
  • See site plans for pricing
  • 10 webflow.io staging sites
  • 150 pages per site
  • 50 CMS items per site
  • Custom code
  • Site password protection
  • User roles & permissions
  • Design vs. Edit content
  • Code export
  • 2 Agency / Freelancer Guests
  • 10 free commenters

Growth Plan

Who this is for: For larger teams

Price: $49 /mo billed yearly

Key Features:

  • 9 users max
  • Add unlimited paid hosted sites
  • See site plans for pricing
  • Unlimited webflow.io staging sites
  • 150 pages per site
  • 50 CMS items per site
  • Custom code
  • Site password protection
  • User roles & permissions
  • Design vs. Edit content
  • Publishing permissions
  • Code export
  • 2 Agency / Freelancer Guests
  • 10 free commenters

Enterprise Plan

Who this is for: For those needing an enterprise-grade solution

Price: Contact Webfow

Key Features:

  • Uncapped users
  • Enterprise-ready scale
  • Advanced collaboration
  • Guaranteed SLA
  • Enterprise security
  • Customer success

Freelancers & agencies workspace plans

Starter

Who this is for: For those getting started and learning Webflow

Price: $0 /mo billed yearly

Key Features:

  • 1 user max
  • 2 staging sites on webflow.io domain
  • 2 Agency or Freelancer Guests
  • 2 free commenters

Freelancer

Who this is for: For solo shops or small teams starting out

Price: $16 /mo billed yearly

Key Features:

  • Up to 3 users as you build your team
  • 10 staging sites on webflow.io domains
  • Full CMS access on staging sites
  • Free guest access in client Workspaces
  • Basic roles and permissions
  • 10 free commenters

Agency

Who this is for: For those managing multiple clients

Price: $35 /mo billed yearly

Key Features:

  • Up to 3 users as you build your team
  • 10 staging sites on webflow.io domains
  • Full CMS access on staging sites
  • Free guest access in client Workspaces
  • Basic roles and permissions
  • 10 free commenters

Site plan add on: Localisation

We have actually done hench article all about Webflow localisation in the knowledge hub.

Available as an add-on to your paid Site plan*. All prices are in USD and charged per site with applicable taxes added at checkout.

*Not available with Ecommerce plans.

Quickly though, what is Webflow localisation?

What is Webflow Localisation?

Webflow's localization features stand out for their comprehensive approach to making websites accessible and relevant to audiences from different linguistic backgrounds.

  • Custom Number of Locales allows for the addition of multiple languages, catering to a global audience effortlessly.
  • Its Machine-Powered Translation feature streamlines the translation process, ensuring quick and efficient content translation.
  • CMS Localization enables the adaptation of dynamic content, making the site's managed content resonate with users in their language.
  • Static Page Localization is pivotal for translating fixed content, ensuring that all elements of the site are linguistically tailored.
  • Localized SEO optimizes search engine visibility across different languages, enhancing global reach.
  • Asset Localization involves adapting visual content to match the cultural context of each locale, while Localized URLs improve user experience by offering language-specific addresses.
  • Automatic Visitor Routing detects users' locations, redirecting them to the appropriate version of the site, enhancing navigation and relevance.
  • Style Localization allows for styling changes based on the locale, ensuring that the website's appearance aligns with cultural preferences.
  • Customizable Element Visibility enables the showing or hiding of specific elements per locale, allowing for a tailored user experience.

For organizations at the Enterprise Scale, Webflow offers robust support and features to handle extensive localization needs without compromising on performance.

  • Lastly, being Fully Integrated with Webflow Enterprise ensures that localization features seamlessly work with Webflow's enterprise-grade capabilities, offering a unified platform for global website management.

Webflow App Marketplace Add Ons

The Webflow App Marketplace is a vibrant ecosystem that greatly enhances the capabilities of Webflow sites through a wide array of applications. Among the noteworthy applications are:

  • Figma to Webflow App: This app allows seamless synchronization of design systems from Figma to Webflow, making it invaluable for maintaining design consistency across platforms.
  • HubSpot: Offering integration with HubSpot's comprehensive marketing and CRM platform, this app is a boon for businesses looking to streamline their customer relationship management.
  • Microsoft Clarity: With its free behavioral analytics, heatmaps, and session replays, it empowers site owners to understand user engagement and improve site usability.
  • Outseta: Ideal for building membership sites within Webflow, providing an all-in-one solution for payments, authentication, CRM, and email.
  • Inputflow: This app enhances form functionality with advanced features like multi-step processes, branching, validation, and custom errors, greatly improving user interaction.
  • Optibase: Helps in data-driven decision-making by enabling A/B testing for various website design and copy alternatives.

But in the conversation Webflow pricing, do these cost?

Well, a lot of them have a free trial but then are paid tools after that.

It is worth noting that these apps significantly contribute to the Webflow community by introducing advanced functionalities, streamlining workflows, and providing insights into user behavior. They allow for a level of customization and efficiency that goes beyond Webflow's core offerings, making the platform even more powerful and versatile for web designers and businesses alike.

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Webflow's application security

Regardless of what site plan you're on, Webflow ensures top-tier security for its users, leveraging AWS for hosting. Here’s a quick rundown of the security measures in place:

Built-in Security Features:

  • Two-factor authentication: Adds an extra layer of security.
  • SSO capabilities with G Suite: Simplify login processes.
  • Role-based permissions: Control access with custom roles.
  • Free SSL certificate: Encrypts data to keep it secure.
  • Backups and versioning: Protect against data loss.

Customer Data and Privacy:

Webflow securely stores essential customer information, such as:

  • Names, usernames, and email addresses
  • Billing details (processed by Stripe)
  • Optional information including phone number, company, and personal website

Encryption and Data Protection:

  • In-transit and at-rest encryption: Secures PII and non-public data.
  • Data retention policies: Users can request or delete their data.

Access and Infrastructure:

  • Limited access to customer data, ensuring privacy.
  • AWS-hosted backend with full monitoring for uptime.
  • Annual pentests and regular security scans to detect vulnerabilities.

Damn son - that's more secure than a casino's security.

Pros and cons of hosting with webflow

Pros of Hosting with Webflow:

  • High Performance and Reliability: Webflow hosting provides fast loading times and uptime reliability, ensuring that websites are always accessible to users. This is crucial for maintaining a professional online presence and optimizing user experience.
  • Automatic Scaling: Webflow's hosting infrastructure automatically scales to meet traffic demands, making it an ideal solution for websites that experience variable traffic volumes.
  • Built-in Security: Security is a top priority with Webflow hosting. It offers SSL certification out-of-the-box, ensuring that data transfer is secure and websites are protected from common threats.
  • Easy Integration: Hosting with Webflow allows for easy integration with its CMS and design tools, streamlining the process from design to deployment. This seamless integration affords designers and developers a more efficient workflow.
  • No Maintenance Required: Webflow takes care of the technical aspects of hosting, including server maintenance, updates, and security patches, allowing users to focus on their website's content and design.

Cons of Hosting with Webflow:

  • Cost: Compared to some traditional hosting options, Webflow's hosting plans can be more expensive, especially for high-traffic sites or those requiring advanced features.
  • Limited Backend Access: Users have limited access to the backend of their websites. While this is beneficial for security and ease of use, it may not be suitable for those who need full control over their hosting environment.
  • Platform Dependency: Hosting with Webflow means that your site is tied to its platform. If Webflow experiences downtime or decides to change its terms, your website could be affected.
  • Limited Customization for Advanced Users: While Webflow offers considerable customization options through its designer, developers looking for deep customization at the code level might find the platform restrictive.
  • Learning Curve: For users new to Webflow, there may be a learning curve associated with using its hosting services alongside its design and CMS tools.

Which Webflow pricing plans are for you?

Deciding on the right Webflow pricing plan requires a thoughtful consideration of your website's specific needs, your budget, and your future goals. For small projects, hobby sites, or those in the staging phase, the Starter plan might be the ideal choice with its cost-effectiveness and basic features. If you're running a simple, static website without the need for a content management system, the Basic plan could be sufficient.

However, for content-heavy sites that require dynamic elements and regular updates, the CMS plan provides the necessary tools and capabilities at a reasonable price point. Businesses looking for more robust offerings, including higher traffic capacity and additional customization options, should consider the Business plan. Lastly, for large-scale enterprises with unique requirements and seeking optimized performance, security, and support, the Enterprise plan offers a customizable solution tailored to meet those needs.

On the ecommerce front, new businesses just starting out may find the Standard plan suits their initial needs, offering basic ecommerce features at an affordable rate. For businesses experiencing growth and needing more features like unbranded emails and a larger product inventory, the Plus plan offers a substantial upgrade. The Advanced plan is designed for scaling businesses requiring advanced features, such as additional staff accounts and a more extensive inventory.

For In-house Teams, the selection ranges from the Free plan for individual designers to the Enterprise solutions for large design teams needing sophisticated collaboration tools and support. Freelancers and agencies can also benefit from tailored plans; the Starter plan is great for newcomers, while the Freelancer and Agency plans offer graduated levels of features suitable for handling multiple clients and projects at different scales.

Choosing the right plan involves balancing your immediate needs with an eye towards future growth. Starting with a plan that fits your current requirements while leaving room for upgrading as your site or business grows is a prudent strategy. Webflow's flexible pricing allows users to adjust their plans as needed, ensuring both affordability and scalability.

How does Webflow pricing compare to other tools?

If you're looking for the cheapest website builder to use, Webflow is not the option for you.

Reasons to use Webflow

Webflow's pricing, perceived by some as being on the higher end of the spectrum, is reflective of its unique positioning in the market as a tool that amalgamates design freedom with comprehensive web development capabilities.

Unlike simpler, template-based website builders, Webflow empowers users with a visual interface that closely mirrors the functionalities of hand-coding, allowing for intricate design details and interactions that are usually beyond the reach of non-developers.

By choosing every design decision at every screensize, Webflow is simply the best website builder out there.

And, this sophistication entails a robust infrastructure and an advanced feature set, including CMS integration, responsive design capabilities, and extensive customization options, which in turn justify its premium pricing structure.

Additionally, Webflow’s focus on offering a scalable solution for professionals and businesses means it provides not just a website building tool but a comprehensive platform for hosting, site management, and client billing, adding value that may warrant higher costs for users looking for an all-in-one web design and development ecosystem.

Conclusion

In conclusion, while Webflow emerges as a formidable tool in the web design and development arena, its pricing structure, marked by a wide range of options, can pose a challenge for new users trying to find the best plan for their needs. Our aim with this article has been to demystify Webflow's pricing, providing a clear guide that helps you make an informed decision aligned with your business's requirements.

Whether you're just starting out with a basic site, scaling up an online store, or managing multiple client projects, understanding Webflow's pricing tiers—from site plans to workspace options—allows you to leverage this powerful platform to its full potential without any surprises on your billing. Always remember, choosing the right plan is less about finding a one-size-fits-all solution and more about identifying the features that match your current needs while offering the flexibility to grow.

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